Shelf Shelf is a Chicago-based publishing imprint and collaborative design practice founded by Lucas Reif and Austin White.


Shelf Shelf began in 2018 as a means of distributing existing zine and artist book editions, but soon the approach expanded to emphasize collaborative authorship, design, and production. Format and process are constantly put into question, as past publications have taken the form of zines, journals, posters, audio files, and garments. Upcoming publications plan to utilize film, performance, and web spaces.

Shelf Shelf publications are currently stocked by Printed Matter, Draw Down Books, Artbook @ MoMA PS1, and Quimby's Bookstore.

For all inquiries, please contact

Call for Submissions: ON / Rules Application window closed

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“I don’t follow the fucking rules,” you hear an earlier version of yourself saying, yet rules—both spoken and unspoken—permeate all facets of our lives, dictating our faculties. How are they broken? If only momentarily?

The third issue of ON Journal seeks interdisciplinary submissions on the ways in which rules are navigated, broken, followed, and/or twisted through any printable medium (essays, poetry, short stories, photography, design, drawing, etc.). Think of writings that call to destroy the systems that oppress, images that disobey the history of visual hierarchy, or poems that break the conventions of the English language. Expand the idea of a rule, beyond a law. Might the rule be reinvented as something freeing? The rule may be interpreted broadly, and we do not necessarily require that you break said rules.

Please email submissions for consideration to both editor Gabrielle Welsh and publisher Shelf Shelf by Sunday June 9, 2019. While writing of all styles and lengths will be considered, submissions should be no longer than 4,000 words. Pitches and abstracts of any long-form writing will also be accepted, with the knowledge that a full draft will be expected by Sunday June 31, 2019. Please include a brief bio (between 50–100 words) along with your submission.